The Moderns: Midcentury American Graphic Design

$55.00 at Cooper Hewitt, Smithsonian Design Museum.

In the Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were emigres from Europe; others were homegrown - all were intoxicated by elemental typography, primary colors, photography, and…