Braun BC22 Analog Alarm Clock: White

$69.00 at San Francisco Museum of Modern Art.

The BC22 Classic Analogue Alarm clock is unique in form. Its silhouette is derived from the AB 2 clock designed in 1984 by Dieter Rams. The clean simplistic dial and contrasting hands that feature luminous tips offers great legibility. The addition of the iconic yellow second hand is synonymous with Braun’s award-winning design history and long-lasting aesthetics. As with all Braun products the emphasis is on prioritising usability and functionality and this is perfectly illustrated by the continuous…